With the enormous growth of scope for business in internet, almost every business on land is trying to find effective service and advertising space in the web. The benchmark quality of web applications is continuously going high day by day. And hence the competition between the web developing companies is growing suitably. The methods and platforms used to develop web applications are numerous today.

There are several factors the web application developers should keep in mind while developing, such as customization, robustness, compatibility, flexibility, appealing visual presentation, easy access, language etc. Customization is the most important because the user will have different needs in the future to modify certain features of the website and thus the application has to be maximum responsive to the customizing requests of the user. This has to be facilitated by the developer while the actual creation of the software so that it is easy to modify according to specific needs of the user with changing times, without facing the need to buy a new application again. The best thing that the developing party can do is to provide 100% source code of the software so that the client himself can modify according to his own needs. Compatibility is the next important feature that a good web application should possess. The software should be compatible with any platform that the website is designed in.

Visual appearance of any object is very crucial for psychological appeal. Usually the web application developers shares the work with a graphic designer who does the designing part with very appealing visuals with the help of software such as Photoshop, Illustrator, CorelDraw etc. While the website has to be visually attractive, it is also important that it should load faster without delay. Clear understanding of the client's business will help a lot in drawing the overall layout of the website. The design should make sure that the buttons or representations of the most required features are best noticeable.

Web 2.0 is the next generation internet platform in which websites function faster and efficient. The web developers are slowly adapting to it and mastering development in 2.0. The clients now would obviously expect his company's or product's site in 2.0, hence the provider has to deliver efficient site in 2.0. The website should be smooth enough in access and simple in design. Post sales support has become an important criterion now. The web development company is expected to have a dedicated post sales team to handle customer support. Though the post sales department would exist it doesn't mean that there can be slight compromise in quality of the application on actual delivery of the software. Live chat is the best mean of post sales support.

The web development company has to be savvy about all these criteria of the web technology and strive to provide quality for the client. Customer satisfaction should be the foremost priority of the web developers.