If you have a mobile enabled web site and are looking for some quick and straightforward tips on how to optimise it – look no further! Here are 6 Killer tips on how to ensure your mobile site is converted to the best of its abilities and offering mobile users a pleasant web experience.

1. Navigation

Keeping your mobile website simple is always advisable. A minimal design ensures that your site is easy to navigate and uncomplicated on the eye. Alongside any informational content, think about restricting each mobile page to just your logo and 3-5 of the most important links. On your mobile optimised website try and remove any content that will not be relevant or useful for mobile users. Plus, to make page loads faster remove any advertising where possible.

2. Branding

When you create a mobile optimised site, keep the branding consistent with your native site. This will not only make things easier to understand for your users but can add value to your brand as a whole. Things to consider when keeping your branding consistent are: use of logo, colours, shapes and fonts.

3. Search

Using a mobile website can mean the reliance on search systems to find information quickly and easily. Make it easy for any mobile visitor to your website and place the search box prominently. Plus, ensure that search results returned are relevant for mobile users and that search results are displayed in as concise a fashion as possible.

4. Store Locator

Does your mobile site require a store locator? If so, be sure to make this link above the fold. This will ensure that mobile users can access it without hassle whilst on the move.

5. Links

Any links should be short and clearly labelled. Avoid using 'Click here' anchor text. As already noted, try and keep the number of links listed on each page to around 3-5. Overloading your mobile site pages with distracting information can be off putting and frustrating for your mobile web users.

6. Calls to Action

Calls to action are essential in capturing new business or promoting your website for mobile use to other mobile users. Make sure any of these links are clearly displayed and easy to understand. Examples include; Add to Chart, Click to Call and Share with a friend. Direct links to your social networking accounts such as Twitter and Facebook pages can also be useful on your mobile web pages, so make these clear and easy to access.

If you follow these 6 tips you should be able to ensure your mobile users can utilise your mobile business solution with ease. If you're ever unsure, try and test the site experience on a mobile handset yourself. Remember to check for any large images and complicated objects (such as flash items) in your mobile design too. Simplicity is the key to ensuring users get the information they are looking for with minimum fuss.